I'Art: Difference between revisions
Add I'Art shipping box image to gallery (via update-page on MediaWiki MCP Server) |
Added Variations subsection documenting I'Art Pro and I'Art Palette trademark variations (via update-page on MediaWiki MCP Server) |
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The trademark was registered on the Principal Register on January 22, 2002 (Registration No. 2533040). However, the registration was cancelled on October 24, 2008 because JVC did not file the required Section 8 declaration (a maintenance affidavit required within 6 years of registration to prove continued use of the mark). | The trademark was registered on the Principal Register on January 22, 2002 (Registration No. 2533040). However, the registration was cancelled on October 24, 2008 because JVC did not file the required Section 8 declaration (a maintenance affidavit required within 6 years of registration to prove continued use of the mark). | ||
=== Variations === | |||
JVC used several variations of the I'Art trademark across different product lines: | |||
* '''I'Art Pro''' — Used on higher-end CRT televisions such as the [[JVC AV-32S776]], as well as rear-projection televisions like the AV-65WP55. | |||
* '''I'Art Palette''' — Used on plasma televisions such as the PD-42WX84 ([https://tsdr.uspto.gov/#caseNumber=76431209&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch USPTO Serial No. 76431209]). | |||
=== USPTO Trademark Application === | === USPTO Trademark Application === | ||
Revision as of 04:54, 17 January 2026
I'Art is a CRT series/product line manufactured by JVC. The I'Art series was JVC's line of flat-screen CRT televisions introduced in the early 2000s. These sets featured JVC's "Real Flat" CRT technology with INVAR shadow masks for improved picture quality and reduced geometric distortion. The I'Art name emphasized the aesthetic design focus of the line, targeting consumers who wanted both picture quality and modern styling.
Marketing
JVC marketed the I'Art series with the tagline "The Art of Imagery," emphasizing the flat-screen technology and picture quality. The I'Art logo featured the stylized text with a painter's palette containing colored paint blobs (in red, green, and blue), reinforcing the artistic theme of the brand name.
A notable advertising campaign featured Nikki Sixx (founding member of Mötley Crüe and 58, producer and founder of Americoma Records) with the tagline "Flat Rocks!" The ad depicted Sixx playing guitar while standing on a giant I'Art flat-screen television.
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"Flat Rocks!" advertisement featuring Nikki Sixx -
I'Art product brochure cover -
I'Art branding on shipping box for JVC AV-20F476
Trademark
JVC Americas Corp. filed an Intent-to-Use trademark application for "I'Art" on August 15, 2000 (USPTO Serial No. 76109158). The mark was described as "I'Art and Design" and covered Digital Color Televisions in International Class 9.
The trademark was published for opposition on April 24, 2001, and a Notice of Allowance was issued on July 17, 2001. JVC filed a Statement of Use in August 2001, declaring first use in commerce in November 2000, with the mark appearing on product labels, marketing materials, and brochures.
The trademark was registered on the Principal Register on January 22, 2002 (Registration No. 2533040). However, the registration was cancelled on October 24, 2008 because JVC did not file the required Section 8 declaration (a maintenance affidavit required within 6 years of registration to prove continued use of the mark).
Variations
JVC used several variations of the I'Art trademark across different product lines:
- I'Art Pro — Used on higher-end CRT televisions such as the JVC AV-32S776, as well as rear-projection televisions like the AV-65WP55.
- I'Art Palette — Used on plasma televisions such as the PD-42WX84 (USPTO Serial No. 76431209).
USPTO Trademark Application
