I'Art: Difference between revisions
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== Trademark == | == Trademark == | ||
JVC Americas Corp. filed an Intent-to-Use trademark application for "I'Art" on August 15, 2000 (USPTO Serial No. 76109158). The mark was described as "I'Art and Design" and covered Digital Color Televisions in International Class 9. | JVC Americas Corp. filed an Intent-to-Use trademark application for "I'Art" on August 15, 2000 ([https://tsdr.uspto.gov/#caseNumber=76109158&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch USPTO Serial No. 76109158]). The mark was described as "I'Art and Design" and covered Digital Color Televisions in International Class 9. | ||
The trademark was published for opposition on April 24, 2001, and a Notice of Allowance was issued on July 17, 2001. JVC filed a Statement of Use in August 2001, declaring first use in commerce in November 2000, with the mark appearing on product labels, marketing materials, and brochures. | The trademark was published for opposition on April 24, 2001, and a Notice of Allowance was issued on July 17, 2001. JVC filed a Statement of Use in August 2001, declaring first use in commerce in November 2000, with the mark appearing on product labels, marketing materials, and brochures. | ||
Revision as of 22:13, 16 January 2026
I'Art is a CRT series/product line manufactured by JVC. The I'Art series was JVC's line of flat-screen CRT televisions introduced in the early 2000s. These sets featured JVC's "Real Flat" CRT technology with INVAR shadow masks for improved picture quality and reduced geometric distortion. The I'Art name emphasized the aesthetic design focus of the line, targeting consumers who wanted both picture quality and modern styling.
Marketing
JVC marketed the I'Art series with the tagline "The Art of Imagery," emphasizing the flat-screen technology and picture quality. The I'Art logo featured the stylized text with a painter's palette containing colored paint blobs (in red, green, and blue), reinforcing the artistic theme of the brand name.
A notable advertising campaign featured Nikki Sixx (founding member of Mötley Crüe and 58, producer and founder of Americoma Records) with the tagline "Flat Rocks!" The ad depicted Sixx playing guitar while standing on a giant I'Art flat-screen television.
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"Flat Rocks!" advertisement featuring Nikki Sixx -
I'Art product brochure cover
Trademark
JVC Americas Corp. filed an Intent-to-Use trademark application for "I'Art" on August 15, 2000 (USPTO Serial No. 76109158). The mark was described as "I'Art and Design" and covered Digital Color Televisions in International Class 9.
The trademark was published for opposition on April 24, 2001, and a Notice of Allowance was issued on July 17, 2001. JVC filed a Statement of Use in August 2001, declaring first use in commerce in November 2000, with the mark appearing on product labels, marketing materials, and brochures.
The trademark was registered on the Principal Register on January 22, 2002 (Registration No. 2533040). However, the registration was cancelled on October 24, 2008 because JVC did not file the required Section 8 declaration (a maintenance affidavit required within 6 years of registration to prove continued use of the mark).
USPTO Trademark Application
