I'Art: Difference between revisions
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== Marketing == | == Marketing == | ||
JVC marketed the I'Art series with the tagline "The Art of Imagery," emphasizing the flat-screen technology and picture quality. The I'Art logo featured the stylized text with a painter's palette containing colored paint blobs, reinforcing the artistic theme of the brand name. | JVC marketed the I'Art series with the tagline "The Art of Imagery," emphasizing the flat-screen technology and picture quality. The I'Art logo featured the stylized text with a painter's palette containing colored paint blobs (in red, green, and blue), reinforcing the artistic theme of the brand name. | ||
A notable advertising campaign featured Nikki Sixx (founding member of Mötley Crüe and 58, producer and founder of Americoma Records) with the tagline "Flat Rocks!" The ad depicted Sixx playing guitar while standing on a giant I'Art flat-screen television. | |||
<gallery mode="packed" heights="300px"> | |||
File:JVC I'Art Flat Rocks advertisement.jpg|"Flat Rocks!" advertisement featuring Nikki Sixx | |||
File:JVC I'Art brochure cover.jpg|I'Art product brochure cover | |||
</gallery> | |||
