I'Art: Difference between revisions
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== Marketing == | == Marketing == | ||
JVC marketed the I'Art series with the tagline "The Art of Imagery," emphasizing the flat-screen technology and picture quality. The I'Art logo | JVC marketed the I'Art series with the tagline "The Art of Imagery," emphasizing the flat-screen technology and picture quality. The I'Art logo as seen on televisions features stylized text with a painter's brush forming the apostrophe, reinforcing the artistic theme of the brand name. The trademark application included an alternate version of the logo with a painter's palette containing colored paint blobs (in red, green, and blue), though this version does not appear to have been used on actual products. | ||
A notable advertising campaign featured Nikki Sixx (founding member of Mötley Crüe and 58, producer and founder of Americoma Records) with the tagline "Flat Rocks!" The ad depicted Sixx playing guitar while standing on a giant I'Art flat-screen television. | A notable advertising campaign featured Nikki Sixx (founding member of Mötley Crüe and 58, producer and founder of Americoma Records) with the tagline "Flat Rocks!" The ad depicted Sixx playing guitar while standing on a giant I'Art flat-screen television. | ||
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File:JVC I'Art Flat Rocks advertisement.jpg|"Flat Rocks!" advertisement featuring Nikki Sixx | File:JVC I'Art Flat Rocks advertisement.jpg|"Flat Rocks!" advertisement featuring Nikki Sixx | ||
File:JVC I'Art brochure cover.jpg|I'Art product brochure cover | File:JVC I'Art brochure cover.jpg|I'Art product brochure cover | ||
File:JVC | File:JVC AV-27SF36 OfferUp 1.jpg|I'Art branding on the [[JVC AV-27SF36]] | ||
</gallery> | </gallery> | ||
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The trademark was registered on the Principal Register on January 22, 2002 (Registration No. 2533040). However, the registration was cancelled on October 24, 2008 because JVC did not file the required Section 8 declaration (a maintenance affidavit required within 6 years of registration to prove continued use of the mark). | The trademark was registered on the Principal Register on January 22, 2002 (Registration No. 2533040). However, the registration was cancelled on October 24, 2008 because JVC did not file the required Section 8 declaration (a maintenance affidavit required within 6 years of registration to prove continued use of the mark). | ||
=== Variations === | |||
JVC used several variations of the I'Art trademark across different product lines: | |||
* '''I'Art Pro''' — Used on HD CRT televisions such as the [[JVC AV-32S776]], as well as rear-projection televisions like the AV-65WP55. | |||
* '''I'Art Palette''' — Used on plasma televisions such as the PD-42WX84 ([https://tsdr.uspto.gov/#caseNumber=76431209&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch USPTO Serial No. 76431209]). | |||
<gallery mode="packed" heights="200px"> | |||
File:JVC AV-32S776 side.jpg|I'Art Pro branding on the [[JVC AV-32S776]] | |||
File:I'Art Palette logo.png|I'Art Palette logo from USPTO trademark application | |||
</gallery> | |||
=== USPTO Trademark Application === | === USPTO Trademark Application === | ||
