I'Art: Difference between revisions
Embed USPTO trademark PDF directly in page (via update-page on MediaWiki MCP Server) |
|||
| (9 intermediate revisions by 2 users not shown) | |||
| Line 5: | Line 5: | ||
|manufacturer=JVC | |manufacturer=JVC | ||
|description=The I'Art series was JVC's line of flat-screen CRT televisions introduced in the early 2000s. These sets featured JVC's "Real Flat" CRT technology with INVAR shadow masks for improved picture quality and reduced geometric distortion. The I'Art name emphasized the aesthetic design focus of the line, targeting consumers who wanted both picture quality and modern styling. | |description=The I'Art series was JVC's line of flat-screen CRT televisions introduced in the early 2000s. These sets featured JVC's "Real Flat" CRT technology with INVAR shadow masks for improved picture quality and reduced geometric distortion. The I'Art name emphasized the aesthetic design focus of the line, targeting consumers who wanted both picture quality and modern styling. | ||
|show_models=no | |||
}} | }} | ||
== Marketing == | |||
JVC marketed the I'Art series with the tagline "The Art of Imagery," emphasizing the flat-screen technology and picture quality. The I'Art logo as seen on televisions features stylized text with a painter's brush forming the apostrophe, reinforcing the artistic theme of the brand name. The trademark application included an alternate version of the logo with a painter's palette containing colored paint blobs (in red, green, and blue), though this version does not appear to have been used on actual products. | |||
A notable advertising campaign featured Nikki Sixx (founding member of Mötley Crüe and 58, producer and founder of Americoma Records) with the tagline "Flat Rocks!" The ad depicted Sixx playing guitar while standing on a giant I'Art flat-screen television. | |||
<gallery mode="packed" heights="300px"> | |||
File:JVC I'Art Flat Rocks advertisement.jpg|"Flat Rocks!" advertisement featuring Nikki Sixx | |||
File:JVC I'Art brochure cover.jpg|I'Art product brochure cover | |||
File:JVC AV-27SF36 OfferUp 1.jpg|I'Art branding on the [[JVC AV-27SF36]] | |||
</gallery> | |||
== Trademark == | == Trademark == | ||
JVC Americas Corp. filed an Intent-to-Use trademark application for "I'Art" on August 15, 2000 (USPTO Serial No. 76109158). The mark was described as "I'Art and Design" and covered Digital Color Televisions in International Class 9. | JVC Americas Corp. filed an Intent-to-Use trademark application for "I'Art" on August 15, 2000 ([https://tsdr.uspto.gov/#caseNumber=76109158&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch USPTO Serial No. 76109158]). The mark was described as "I'Art and Design" and covered Digital Color Televisions in International Class 9. | ||
The trademark was published for opposition on April 24, 2001, and a Notice of Allowance was issued on July 17, 2001. JVC filed a Statement of Use in August 2001, declaring first use in commerce in November 2000, with the mark appearing on product labels, marketing materials, and brochures. | The trademark was published for opposition on April 24, 2001, and a Notice of Allowance was issued on July 17, 2001. JVC filed a Statement of Use in August 2001, declaring first use in commerce in November 2000, with the mark appearing on product labels, marketing materials, and brochures. | ||
The trademark was registered on the Principal Register on January 22, 2002 (Registration No. 2533040). However, the registration was cancelled on October 24, 2008 because JVC did not file the required Section 8 declaration (a maintenance affidavit required within 6 years of registration to prove continued use of the mark). | The trademark was registered on the Principal Register on January 22, 2002 (Registration No. 2533040). However, the registration was cancelled on October 24, 2008 because JVC did not file the required Section 8 declaration (a maintenance affidavit required within 6 years of registration to prove continued use of the mark). | ||
=== Variations === | |||
JVC used several variations of the I'Art trademark across different product lines: | |||
* '''I'Art Pro''' — Used on HD CRT televisions such as the [[JVC AV-32S776]], as well as rear-projection televisions like the AV-65WP55. | |||
* '''I'Art Palette''' — Used on plasma televisions such as the PD-42WX84 ([https://tsdr.uspto.gov/#caseNumber=76431209&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch USPTO Serial No. 76431209]). | |||
<gallery mode="packed" heights="200px"> | |||
File:JVC AV-32S776 side.jpg|I'Art Pro branding on the [[JVC AV-32S776]] | |||
File:I'Art Palette logo.png|I'Art Palette logo from USPTO trademark application | |||
</gallery> | |||
=== USPTO Trademark Application === | === USPTO Trademark Application === | ||
<pdf>File:76109158.pdf</pdf> | <pdf>File:76109158.pdf</pdf> | ||
= | {{Series models|name=I'Art}} | ||
